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 Infomercials are a rare breed. Well, an interesting breed of media. So much goes into the development and implementation of an infomercial campaign. Test marketing, copy changes, scripts re-records and more. This  all to make sure that once it hits air the spotis exactly that: a hit. Question: How much does that sucess rely on the voice talent? I’m inclined to think that even though the voice is a small part of a bigger picture, it still is a very important part.

THE RIGHT VOICE

The right voice can make or break a campaign. It really is the mood of the voice talent that carries the message and drives the spirit of the spot to make it work. The voice talent’s job is to nail a read. That read is based on the writer’s intent and infomercial “CTA or “Call To Action” I recently created an infomercial demo that I’m particularly proud of.

Click here to listen: Infomercial VO Demo-Xavier Paul

It also is the reason that I booked my most recent spot:  Click here for my latest infomercial I think a demo does it’s job if it gets you jobs.

THE MARKET

The infomercial market is growing by leaps and bounds and they’re gonna be needing more voices. That’s the reason why I’m preparing my whole infomercial marketing approach to include who is doing the spots I’m right for. I think I have a niche for marketing fitness products, household products, educational products and more. Since my range is wide I think the more I book the more markets will be available to me. I think a voiceover’s job is to come into the booth with the right reads as well as alterate versions. To be able to take direction from the client and deliver on the subtle nuances of the script. Of course, with 20 years experience at this I’m bringing more to the recording session: A real understanding of the business, a sincere desire to deliver to clients what they need, a recording studio that delivers broadcast quality and a roster of talent with home studios.
At : http://www.coolvoiceradio.com we have the solution to all these problems. We offer coaching, training for individuals who want to be in the voiceover field.

Click here to sign up for the next class: http://www.learningannex.com/live_classes

Do people tell you you have a great voice and should do voiceovers?

Do you need a voiceover demo? Click here to sign up for the next class: http://www.learningannex.com/live_classes/402

http://www.coolvoiceradio.com provides full scale audio, radio commercial voiceover production. We have a wide choice of voice talent, engineers, producers etc to make your project sound its best.

For quality assurance,would you review demos(links below or attached) and add to your roster of vendors you work with on a regular basis? All projects are recorded at our fully equipped studio.

Click here for YOUTUBE.COM VIDEO LINK: http://www.youtube.com/watch?v=qecEJRwx73c Thanks for your time!

My demos showcase actual national commercials. Please advise.Thanks for your time!

My website URL is :http://www.coolvoiceradio.com/voice-talent/

Xavier “X-Man” Paul

Visit: http://www.coolvoiceradio.com

Stay a Voice Ahead.

XAVIER PAUL

646-326-7800